Top 40 Ideas To Elevate Real Estate Marketing in Kenya:

Are you ready to take your real estate marketing efforts in Kenya to the next level? In today’s competitive market, it’s essential to stay ahead of the game and continuously improve your strategies. Whether you’re a seasoned real estate professional or just starting in the industry, these top 40 ideas will help you enhance your real estate marketing in Kenya.

1.Create a Professional Website

Having a professional website is the cornerstone of your online presence. Make sure your website is user-friendly, visually appealing, and provides valuable information to potential clients.

2.Optimize Your Website for Mobile

With the majority of users accessing websites on mobile devices, it’s crucial to have a mobile-responsive site. Ensure that your website looks and functions well on smartphones and tablets.

3.Complete Your Profile on Real Estate Sites

Claim and complete your profiles on real estate listing websites. This increases your visibility and credibility among potential clients.

4.Use Virtual Staging

Virtual staging allows you to showcase properties with virtual furniture and decor. It helps potential buyers visualize the potential of a space.

5.Run Paid Instagram Promotion

Leverage Instagram’s visual appeal by running paid promotions. Use captivating visuals and targeted ads to reach a broader audience.

6.Conduct 3D Matterport Scans

Offer 3D Matterport scans of your listings, providing immersive virtual tours. It’s a game-changer for remote property viewing.

For more insights and tips on real estate marketing in Kenya, check out our comprehensive guide.

7.Invest in Branded Swag

Branded merchandise like pens, notepads, or even face masks can help increase your brand’s visibility and leave a lasting impression.

8.Build a Blog

Starting a real estate blog allows you to share valuable insights, market trends, and tips. It positions you as an industry expert.

9.Use Email Marketing Campaigns

Email marketing is a powerful tool. Send newsletters, property updates, and informative content to your subscribers.

10.Develop a Referral Program

Encourage satisfied clients to refer their friends and family to your services. Reward them for successful referrals.

11.Collect and Display Testimonials

Positive testimonials from previous clients build trust with potential buyers. Display them prominently on your website.

12.Co-host a Webinar

Collaborate with industry experts to host webinars on topics relevant to your audience. It’s an excellent way to provide value and gain leads.

13.Partner with Local Businesses

Form partnerships with local businesses, such as moving companies or interior designers, to cross-promote services.

13.Engage in Content Marketing

Produce high-quality content, including articles, videos, and infographics, to engage and educate your audience.

Social Media Marketing:

14.Use Social Media Platforms

Utilize platforms like Facebook, Twitter, Pinterest, LinkedIn, and YouTube to reach a diverse audience.

15.Use the Right Hashtags

Incorporate relevant hashtags in your social media posts to increase discoverability.

16.Be Useful on Social Media

Provide useful information, answer queries, and engage with your audience regularly.

17.Add Social Share Buttons to Property Pages

Make it easy for visitors to share property listings on their social media profiles.

18.Run Social Ads

Invest in targeted social media advertising to reach a broader audience.

19.Create Pinterest Boards

Showcase property listings, home improvement ideas, and more on Pinterest boards.

Local Marketing:

20.Local Sponsorships

Sponsor local events or organizations to increase your brand’s visibility.

21.Create Local Content on Your Website

Develop content specific to your local area, such as neighborhood guides or market reports.

22.Build Your Google Business Profile

Optimize your Google Business Profile to improve local search visibility.

23.Become a Columnist in Local Magazines

Write columns on real estate topics for local magazines or newspapers.

24.Host Free Seminars for Home Buyers

Offer informative seminars for potential homebuyers. It positions you as a helpful expert.

Email Marketing:

25.Create a Newsletter

Regularly send out newsletters with market updates and tips to your subscribers.

26.Start an Email Nurture Campaign

Develop an email nurture series to keep potential leads engaged.

27.Send Out Greeting Emails

Send personalized greeting emails to new leads to establish a connection.

Offline Marketing:

28.Use Call Tracking

Implement call tracking to measure the effectiveness of your marketing efforts.

29.Create a Killer Business Card

Design a memorable business card that stands out.

30.Use Traditional Mailers

Consider sending traditional direct mailers to potential clients.

31.Give a Local Care Package After Closing

Show appreciation by providing a thoughtful local care package after closing deals.

Unique and Creative Ideas:

32.Be Playful

Inject humor and playfulness into your marketing materials to make them memorable.

33.Create Animated Videos

Use animated videos to explain complex real estate concepts or showcase properties.

34.Market with Emotion

Tap into emotions in your marketing materials to create a connection with your audience.

35.Get Seasonal

Tailor your marketing campaigns to fit different seasons and holidays.

36.Make Your Own Videos

Create video content to introduce yourself, showcase properties, or share insights.

38.Use Facebook Live

Engage with your audience in real-time through Facebook Live sessions.

39.Use Pinterest for Real Estate Marketing in Kenya

Leverage Pinterest’s visual appeal to showcase properties and design ideas.

40.Hire a Content Writer to Create Content for You

If writing isn’t your strong suit, consider hiring a professional content writer to create engaging content for your website and marketing materials.

By incorporating these ideas into your real estate marketing strategy, you’ll be well on your way to elevating your presence in the Kenyan real estate market. Stay creative, stay innovative, and watch your success soar!

Remember, at Acre, we’re here to help you every step of the way in your real estate journey. We’re passionate about turning dreams into homes and investments.

Happy marketing!


Anything & Everything Real Estate. For Real Estate Content Creation Services, Contact Acre.

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